Business

MarLu Investment Group to Spearhead Batteries Plus' Expansion in Phoenix Through Strategic Stewardship Program

PHOENIX, March 7, 2024 – Batteries Plus, a leader in the specialty battery franchise industry, has announced a significant expansion deal within the Phoenix market that cements its robust presence in the region and establishes a strategic path for future growth. This move comes as a marker of Batteries Plus' commitment to strengthening its brand and ensuring long-term success in the Valley of the Sun.

Expanding the Power: MarLu Investment Group's Role

Standing at the forefront of this impressive expansion is MarLu Investment Group, a storied family-owned investment firm with over three decades of expertise in nurturing franchise concepts. With a rich history of managing major brands such as Arby's, Jack in the Box, and Little Caesars, MarLu Investment Group brings a wealth of experience to the partnership. This includes their competencies from owning 44 Sears locations, reinforcing their prowess in handling extensive appliance and service catalogs.

MarLu Investment Group has set ambitious plans for Batteries Plus with the intent to operate a total of 18 stores across Phoenix, kicking off with transferring the ownership of 11 established locations and considering an additional 7 new territories for development.

Batteries Plus has described itself as an ever-evolving and indispensable entity within any market, and Phoenix is set to experience this first-hand. "We're excited to charge the Phoenix area with our unparalleled products and services," expressed Tony Lutfi, CEO and Founder of MarLu Investment Group. The venture is not just a business move but a family endeavor, as Tony Lutfi's three sons and nephew—Metri, Stephen, Ramsey, and Nader—will play an integral role in overseeing the operations of the stores.

Stephen Lutfi, a member of MarLu Investment Group, emphasizes the importance of strong support within a franchise system. Echoing his sentiments, he remarked on the importance of top-down leadership and is eager to bring the group's top-tier expertise and power services to the Phoenix residents, elevating the brand's image even further.

Sparking Phoenix's Potential: Market Stewardship Program

This partnership between MarLu Investment Group and Batteries Plus is the second to be actualized under the Market Stewardship Program. This initiative, a blend of Master Franchise (MFA) and Area Development (ADA) Agreements, allows MarLu comprehensive franchise oversight for the entire Phoenix market.

Joe Malmuth, Chief Development Officer of Batteries Plus, relayed the company's enthusiasm about continuing its nationwide expansion, particularly in Phoenix. The Market Stewardship Program's success follows a strategic shift in the company's development strategy last year. With a robust system and plan tailored for the Phoenix market, Batteries Plus is eager to see what the Lutfi family and MarLu Investment Group will contribute to the brand's influence in the western region.

Adding to the sentiments, Jon Sica, Chief Business Officer of Batteries Plus, deemed the agreement as a historic deal for the company. With Phoenix ranking as the fifth-largest city in the United States, this collaboration broadens the potential for Batteries Plus to empower devices, homes, businesses, schools, hospitals, and beyond in the area. This expansion heralds an exciting period for the enterprise, augmenting their growth in this novel way.

With a robust network of over 800 store locations already operating or in development across the nation, Batteries Plus has uniquely positioned itself in the industry through its special 'plus' services. These services include cell phone repair and key fob replacement, indicating the company's readiness for a battery-dependent future. This has not gone unnoticed, as demonstrated by the brand's rank on the Franchise Times Top 400 list at #130. Moreover, for an impressive 30th consecutive year, Batteries Plus has been recognized on Entrepreneur Magazine's Franchise 500 list, surging 40 places from the previous year's rank and earning the honor of being one of just 49 franchise brands to enter Entrepreneur's Franchise 500 Hall of Fame.

Learn more about Batteries Plus and its franchise opportunities by visiting Batteries Plus Franchise.

About Batteries Plus

Founded in 1988 and based in Hartland, WI, Batteries Plus has set itself apart as a premier omnichannel retailer of batteries, specialty light bulbs, and phone repair services for both consumers and commercial entities. The chain leads the market with its exceptional product assortment, immediate in-stock availability, and unmatched customer service standards. Key programming, as well as replacement and cutting services, are also among the retailer's offerings. Batteries Plus continuity and growth is underpinned by Freeman Spogli, a private equity firm grounded in Los Angeles and New York City. Recognized as one of Forbes®' Best Franchises to Buy in America, more information about Batteries Plus can be found at https://www.batteriesplusfranchise.com.

For media inquiries, contact Danny Stewart at Fishman Public Relations via email at [email protected] or call 847-945-1300 ext. 266.

In Closing

This groundbreaking partnership between Batteries Plus and MarLu Investment Group through the Market Stewardship Program stands as a testament to the continuing evolution of Batteries Plus and its growing reach into strategic markets. The deal with MarLu not only strengthens Batteries Plus' foothold in Phoenix but also sets the stage for the brand to fuel a battery-powered future across the nation.

Paving the Way for Expansion in Phoenix

Phoenix's burgeoning population and economy present a fertile ground for Batteries Plus's expansion. As the city thrives, the demand for battery-related products and services is poised to rise, providing ample opportunities for MarLu Investment Group to steer the brand towards seizing a significant market share. With the planned 18 stores, Batteries Plus is on course to becoming an even more prominent name in the valley.

A Legacy of Excellence in Franchising

MarLu Investment Group's long-standing history and diversified involvement in various franchises positions it as a powerhouse capable of nurturing the Batteries Plus brand. The joining forces of two veteran entities in the business sphere heralds a new chapter of growth and prosperity for both parties, underpinned by an enduring commitment to quality and service.

Future-Proofing Phoenix with 'Plus' Services

The 'plus' services that Batteries Plus offers, such as cell phone repair and key fob replacement, play a critical role in setting the company apart from competitors. This foresight in diversifying its service offerings aligns perfectly with the technologically advancing environment, ensuring that Batteries Plus remains a relevant and essential service provider in Phoenix and beyond.

A Vision for Growth and Community Impact

The synergy between MarLu Investment Group's franchise expertise and Batteries Plus's market-leading products and services is poised to make a significant impact on the local Phoenix community. This partnership aims not just for commercial success but to become a significant player in the daily lives of residents and businesses, providing indispensable solutions in an increasingly tech-centric world.

Conclusion

The strategic alliance between Batteries Plus and MarLu Investment Group symbolizes a commitment to excellence and a vision for forward-thinking growth. As Phoenix lights up with the promise of this expansion, residents can look forward to cutting-edge products and services that will energize their homes, businesses, and public services. All eyes are on this team-up as it charges ahead, infusing vitality and innovation into the heart of Arizona.